Freelance Creative Services for Wine Industry Brands
Blending your unique story into every aspect of your branding and marketing materials
Blending your unique story into every aspect of your branding and marketing materials
Hello, I'm Dan Dougherty, a seasoned creative director and copywriter with over 30 years in the advertising and public relations industries, highlighted by a decade each creating advertising for General Motors and operating my own agency. Now as a freelance creative professional based in Healdsburg’s wine country, I bring a unique mix of traditional advertising wisdom, digital innovation, and a deep understanding of storytelling to businesses like yours.
The appeal of Healdsburg and its various brands is that they are authentic and artisan. I take the same approach in providing creative services to my clients. I specialize in working directly with clients to create messaging that is authentic and artistic. What sets me apart is my deep-rooted understanding of consumer behavior, sharpened through my advertising career and extensive background in screenwriting. This understanding allows me to craft compelling brand messages that engage and resonate with audiences.
Plus, my extensive network allows me to scale to meet larger projects as needed. Whether you’re a winery, hotel, restaurant, or brewery, I’m adept at weaving your unique story into every facet of your branding and marketing materials. Services include:
Effective brand, public relations, and advertising
Developing strategic plans to achieve objectives. Experienced Chief Communications Officer.
Shaping perception and market position. Member of PRSA and CalSPRA.
Converting clients and driving Sales. Member of the American Marketing Association.
Creative services to complete your project at a high level
MFA in Creative Writing, ADDY Award winning Creative Director and Copywriter.
ADDY Award winning Art Director and Graphic Designer. West Region Representative for the Graphic Artists Guild.
Facebook, Instagram, and X expert. Trained in using AI for marketing services.
My approach is to not just showcase your brand but to tell its story in a way that connects emotionally with your customers and creates lasting brand loyalty.
Wine Spectator ad for StayHealdsburg.
Outdoor Board for Ukiah Unified School District
Visitor's Guide Plan for StayHealdsburg
Sports photography for Ukiah Wildcats
Tourism photography for Healdsburg
Let's work together to bring your vision to life in a way that authentically connects with your customers and elevates your brand in the marketplace.
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